NORTHERN ENERGY – CARBON OFFSETTING
As a provider of heating oil and LPG to people who live off grid. Northern Energy recognised even though customers couldn’t choose a greener fuel, they wanted ways to be more environmentally friendly. Northern Energy developed a carbon offsetting product, so customers could automatically offset their energy every time they topped up
As the brand was not very well known and this was the first mayor product launch Northern Energy had done for some time. We created a campaign to promoted carbon offsetting which put the brand at the core of the message.