Saffron Building Society

SAFFRON BUILDING SOCIETY

The Saffron way

CHALLENGE
Develop a brand identity that truly reflects the personal approach Saffron takes to it's member and their money.
INSIGHT
Saffron customers don't like being sold to and choose brands that they can have an emotional connection with.
IDEA
Develop a brand that re-engages with its customers of all ages, and creates real stand out in a crowded marketplace.
THE SAFFRON PETAL

Saffron is an unusual name for a financial services brand. So by using the petal as the starting point for the identity, we created a brand with a visual difference, helping to connect with members on an emotional level.

THE SAFFRON WAY
The new branding was well received by members and staff. And after helping their designers translate the new identity in its new open plan branches Saffron had a brand that stood out from it's competitors, connected with members, and all the tools to make sure it stayed true to its values for another 140 years