THE FEDERATION OF SMALL BUSINESS
The Federation of Small Business was struggling to connect with new and existing audiences
FSB offer so much more that just cheap access to business services and support - it's an essential access point to expertise. No small business should be without it
Create a brand that reconnects with it's audience, giving them the confidence in FSB whether they're a plumber or a marketing agency
Small business owners are a diverse audience from sole traders to companies employing up to 250 people. But the one thing they share is their ambition to succeed. And although a lot of the services FSB offer are built with small business in mind, business owners don't think of themselves as small. So when we developed the brand we kept this in mind, even to the extent of changing the logo to just its initals. The interlocking circles represent the three key areas where FSB helps its members - advice, finance and support.