Avira

AVIRA ANTIVIRUS SOFTWARE

25th anniversary campaign

CHALLENGE
Demonstrate Avira new brand values of ‘Freedom’ and ‘Total Reliability' whilst promoting a 25% discount to celebrate their 25th anniversary
INSIGHT
Avira is used by 100 million users worldwide, so the concept has to be simple enough to translate into over 30 different languages
IDEA
A skydiver was the perfect way to demonstrate ‘Freedom’ and ‘Total Reliability’, as well as introduce a 25% discount as a price fall
ROLL OUT

The online banners performed so well that the concept was rolled out to parachute boxes in stores and exhibitions and even a parachute display at the head office in Germany to celebrate their 25th anniversary