Build brand awareness and heighten existing customer engagement as part of a programme to increase loyalty and insurance renewals.
Pet owners are always eager to share photographs and stories of their cats and dogs on facebook, can we get them to share them with us.
Create 'The Little Hero Awards'. An event that gives owners the chance to share the amazing things their pets had done, for the chance to pick up a prize.
SIX WEEK CAMPAIGN
The competition was driven by a 6 week campaign that split into multiple stages to maximise engagement. Online banners, social media posts and emails directed customers to a microsite where they could enter their pet stories and upload pictures.
AND THE WINNER IS...
After selecting the 10 finalists, social media followers were invited to vote for the winner. The three top dogs and cats won up to £100 in Argos gift cards as well as a hero mask which many shared pictures of their super pets wearing.