Evolve the existing CRM communication to offer a more personalised communication to card holders
Recognising the behaviour triggers that move customers between segments and spend bands led to more compelling messaging
Created a templated mailer that targeted cardholders with relevant products, messages and offers both in print and online
MAY BANK HOLIDAY
Above are three versions for a May bank holiday mailer. We knew many customers used the bank holiday weekend to get jobs done around the house, so by targeting cardholders with products they had a propensity to buy, at a time when they needed them, increased overall sales in the lead up to bank holiday weekend
Using the same templated mailer, and skew level data we where able to to promote the new catalogue launch with hot new products from categories cardholders had shopped for in the past - creating a very personalised mailer and driving sales from the new catalogue.